The Future of Wellness is Sensory, Social, and Somatic
Capture the growing demand for meaningful, embodied experiences with programming that sets you apart.
Wellness isn’t a Trend—it’s a $1.1 Trillion Revolution
With wellness spending projected to hit $1.1 trillion (US spend), and 80% of consumers prioritizing health even amidst financial pressure, the demand for immersive, meaningful, and restorative experiences is exploding. We help you meet that moment—by crafting custom sauna & ice bath programming that’s both impactful and scalable.
Social, sensory wellness is the future:
Group-based, emotionally resonant experiences like sauna and ice baths foster connection, self-regulation, and loyalty
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80%
of consumers plan to maintain or increase wellness spending in the next year—even in a tightening economy
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85%
of Gen Z and Millennials report mental health challenges—yet face barriers to traditional care
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60%
of consumers traveled 2+ hours for a wellness service in 2024, and plan to do it again
Bridging the gap: where great ideas lose momentum
Contrast therapy is here to stay—but without the right training, program design, and strategy, even well-intentioned programs can fall short.
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Most facilities waste time piecing together separate certifications for ice, sauna, and facilitation skills—without a unified, nervous-system-informed framework. This leaves staff underprepared to deliver safe, high-impact sessions from day one.
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Replicating another business’s guided sauna format may seem like a shortcut, but without proper education in breathwork, heat/cold science, and the art of Aufguss, the results are often underwhelming—or worse, unsafe. Both can damage trust and require costly win-back efforts.
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When class names, descriptions, and positioning are vague or misaligned (eg. advanced experiences marketed as open-level), can leave guests confused, upset or disappointed. Clear, compelling language is essential for attracting the right audience and setting the right expectations.
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When programming is added as an afterthought, key design decisions—like sauna layout, ventilation, seating, and water access—can make guided experiences clunky or difficult. Consulting with trained facilitators during the design stage ensures the space supports the experiences you want to deliver.
Services
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Training
Train your staff to safely and confidently guide sauna aufguss and cold immersion experiences through a trauma-informed, nervous-system-aware lens.
✔️ Facilitation skills
✔️ Safety, cueing, and transition protocols
✔️ Nervous system education
✔️ Class structure and script delivery -
Program Development
Curated rituals and experience design that elevate your space and delight your guests.
✔️ Class formats and scripts
✔️ Seasonal themes
✔️ Essential oil blends and rituals -
Marketing & Positioning
Bring it all to life with brand-aligned storytelling and go-to-market support.
✔️ Program naming and descriptions
✔️ Messaging strategy
✔️ Program positioning based on staff strengths -
Post-Launch Support
We don’t leave you hanging—support available on an ongoing basis.
✔️ Program and facilitator feedback and refinement
✔️ Guest journey optimizations
✔️ New facilitator onboarding
✔️ Ongoing seasonal program ideation
Why leading facilities choose The Way Hōm
How Alycia brings a rare blend of wellness facilitation and business acumen
Embodied Wellness Perspective
3000+ hours of training and facilitation across somatic breathwork, mindful movement, and nervous system education ensure programming that’s nervous system-aware, intentional, and deeply supportive.
Agile & Intentional Approach
Known for co-creating with clients, Alycia builds flexible, feedback-informed systems that evolve with your audience—ensuring novelty, consistency, and connection.
Product Development & GTM Strategy
With 13+ years developing scalable programs across startups and Fortune 500s, Alycia translates your vision into clear positioning, operational systems, and offerings that perform.
Proven Market Demand
Within three weeks of launching Somatic Aufguss in Denver, sessions hit full capacity with growing waitlists—proving this category's demand and Alycia’s skill in delivering high-impact experiences.
Pioneering Somatic Aufguss
Blending ancient ritual with modern nervous system science, Alycia developed a unique method of sauna and cold programming that delivers immersive, emotionally resonant experiences.
Ready to elevate your wellness offerings?
Transform your thermal amenities into programming built for today’s wellness consumers.
Tell us more about what you’re looking for to kick-start the conversation.